Dealer Live Chat: The Only Way to Capture Quality Website Car Leads

I recently met with a dealer who needed some consulting. He told me that his sales were way down and he had no idea what the problem was. When I asked him what car leads he used, he kind of shrugged and said "a bunch."

"Would you consider dropping a few if you found they aren't working?" I asked.

"Sure. If the car leads aren't working, then I don't want them." He quickly said.

"Would you consider taking on a new car lead source that works and is proven effective?" It seemed like a no brainer question.

"Which source are we talking?" he inquired.

"Dealer Live Chat" I replied.

His hesitation left me wondering. I found it humorous that the dealer was so willing to drop lead sources and save money from car leads that weren't working. In the same light, he was skeptical about trying something new because for one, it cost money, and two it was Dealer Live Chat.

Many dealers don't understand that Dealer Live Chat is an excellent lead source. Some think of it as an unnecessary expenditure. "That's what BDC's are for!" is something that I hear quite often.

Having a BDC is great, but if you don't drop the poorly performing car leads and take a chance with Dealer Live Chat, how will you know if it will be a valuable tool for you?

How does Dealer Live Chat provide such high quality car leads for dealers? The answer is so simple: because the leads are generated from your website. That's it. No strings. It's simple logic. If someone lands on your website, then they're there for a reason. If they engage in a chat conversation, they're interested in your product.

Think about it: Why do you go to your favorite electronic store website? To shop electronics, right? Why do people go to car dealer websites? The obvious reason is to shop for cars. Your website is your virtual showroom. It' essential to make your website visitors feel just as important as if they were to walk into your physical showroom.

Dealer Live Chat will capture more car leads. If you don't have a chat function on your website, then you're not engaging all your visitors. You can study analytics all you want, but the only way to capture quality website traffic and convert them into car leads is to have dealer live chat.

Offering Dealer Live Chat is worth thinking about. Consider this: If you don't take a risk, you can't lose. However, if you don't take a risk then you can't win either.